Chicagoland Marketing Initiative
materials and resources

Select a topic:

Getting the big picture:  Strategic planning

Getting Started:
    Assessing our need for a marketing plan
    Event Form
    Media Kit Checklist
    Photo release forms
    Key questions for public relations
    Twenty One Questions to crank up the schmooze

Crafting your message
    Ten Commandments for Public Relations
    Defining our UU terminology (an ongoing effort)
    What is a letter to the editor?
    Writing a press statement
    Linking your social justice story to UU values:  resources
       UUA calendar of anniversaries of justice events (www.uua.org/justice)
       Social Justice statements and resolutions from GA (www.uua.org/actions)
  An example of a church profile:  UU Church of Elgin, by Mike Murschel

Handling the Media
    Be Prepared
    How to Hold a Press Conference

Getting published
    Submitting your press release
    Example of a press query
 
Teamwork
     How to prepare team-produced materials
     Five easy ways to spread the word as multiple congregations
     Process implementation for multiple-congregation public awareness campaigns

Resources:
    UUA Public Relations Manual "Sharing the News"
    "Getting on the Air and into Print" from Community Media Workshop
                www.newstips.org
                     find names and numbers of local media/journalists
    UU Leaders Library
       Click on "Public Relations and Communications"
    UU Interconnections Public Relations Archives
     UU World article:  "More pursue ways to spread UU word"