Event Form
Title of Event:______________________________________________________
Please complete both sides of this form and provide one copy each for:
• Event contact person
• Event spokesperson
• Church office
• Minister
• Church webmaster
• Mike Murschel, Public Relations Consultant for the
CAUUC Chicago Marketing Initiative
• Any other groups within the congregation that might
affect or be affected by this event
Day and Date of
Event:_________________________________________________________________
Time and Duration of
Event:_____________________________________________________________
Location of
Event:_____________________________________________________________________
Contact Person for
Event:_______________________________________________________________
Telephone 1:______________Telephone2:______________
e-mail:_______________________________________________________
Spokesperson for
Event:________________________________________________________________
Telephone 1:______________Telephone 2:______________
e-mail:___________________________________________________
CONSIDERATIONS:
TIMING
• Will the media be invited to attend this event? If
so, publicity needs to get to them as early as possible.
• Press releases should be sent out to the media at
least three weeks in advance of the event, if possible. If the goal is
to interest media in writing their own stories, send out four to six
weeks in advance.
PHOTOGRAPHY
• If photos are taken for promotional purposes for
anything within the life of the church except raw news coverage, model
releases must be filled out and signed by everyone in the photos.
• ALL MINORS, ESPECIALLY, MUST HAVE A MODEL RELEASE
SIGNED BY THEIR LEGAL PARENT AND/OR GUARDIAN.
• If the event takes place anywhere other than the
church, a model release must be filled out and signed by the owner or
responsible person for that property, even if the property is not where
the event is taking place, but is merely in the background.
NOTE: An easy way around getting model releases at
the event is to build a release form into reservation materials so that
everything is indicated ahead of time. If someone does not give
permission, they need to be identified when they arrive and pointed out
to anyone taking photos as someone not to be included in the shoot.
Information Grid: Please fill out all information. Thanks!
Description of Event:
(25 words +/-)
Who should attend this event?
Why should they attend?
What will they take with them in terms of information, handouts,
materials?
Should they prepare in any way prior to event, i.e. read anything,
think about an issue, view anything?
Should they bring anything to the event, i.e. chair, food, binoculars,
yard tools, etc.?
Is this part of a series?
Will there be a follow-up to this event?
Who is sponsoring this event?
Is there a fee for this event, and if so, by when does it need to be
received, how and where should payment be made?
Are reservations necessary, and if so, by when do they need to be made,
how, and where?
What supporting publicity do you need for this event?
What support do you need from CMI for this event?
Anything else?