Ten Commandments for Public Relations

I
Know thyself.

II
Know thy public.

III
Brevity is, indeed, the soul of wit, and the substance from which are made all
the press releases that ever wert, art, and shall be published.

IV
Congregation, thy address is to be plastered on everything thou submitteth.

V
Like unto this, so it is to thy phone number, e-mail, website, and all the things which thou hast named that are named under sky and above sea level, and yea,
even to those places on this earth that are below sea level.

VI
Eschew obfuscation.

VII
Remember thy deadlines and keep them wholly.

VIII
Nothing said which is ever said as “off the record” is ever off the record and thou shalt be held accountable for thy words when they,
and thou knowest who they are, call.

IX
Be thou creative and multiply thine opportunities.

X
Say thou always “Thank you” to any and all who have helped thee to cross over
to the promised land of media coverage.